Carrefour Integrates OpenAI Technologies to Improve Shopping Experience

French retailer Carrefour has launched a new shopping experience powered by generative AI from OpenAI. The new technology, called Hopla, is a chatbot that helps customers with their shopping by providing personalized recommendations, suggesting recipes, and helping to create shopping lists.

Hopla is powered by OpenAI’s GPT-4 language model, which is trained on a massive dataset of text and code. This allows Hopla to understand natural language and generate responses that are relevant and helpful to customers. For example, if a customer asks Hopla for a recipe for chicken parmesan, Hopla can generate a list of ingredients and instructions. Or, if a customer is looking for a new type of pasta to try, Hopla can suggest different brands and varieties.

In addition to helping customers with their shopping, Hopla can also be used to improve the efficiency of Carrefour’s internal operations. For example, Hopla can be used to generate product descriptions, create marketing materials, and answer customer questions.

Carrefour is the first major retailer to integrate OpenAI’s generative AI technology into its shopping experience. The company believes that Hopla will help it to improve customer satisfaction and loyalty.

“We are excited to partner with OpenAI to bring this cutting-edge technology to our customers,” said Alexandre Bompard, CEO of Carrefour. “Hopla is a game-changer that will make shopping at Carrefour more convenient and enjoyable.”

OpenAI’s generative AI technology is still in its early stages, but it has the potential to revolutionize the way businesses interact with their customers. Carrefour is one of the first companies to embrace this technology, and it is likely that others will follow suit in the years to come.

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