Flashing “X” Sign Atop Twitter Building Sparks Investigation

San Francisco authorities are investigating an unauthorized giant flashing “X” sign installed on top of the building that formerly housed Twitter’s headquarters. The sign has raised concerns over design and safety protocols, prompting city officials to take action.

The building, located at 1355 Market Street, is in the spotlight due to a pending $400 million loan deadline for a refinance. Elon Musk’s recent takeover of Twitter has drawn significant attention to the fate of the loan, considering it involves the headquarters of a major social media company.

The city’s Department of Building Inspection revealed that the company responsible for the sign installation failed to obtain the required permits for the change. Permits are necessary when replacing signage on a historic building to maintain consistency with the building’s character and ensure secure attachment.

Moreover, adding any signage on top of a building also requires proper permitting, which was not obtained in this case. As a result, San Francisco police intervened on Monday, preventing workers from removing the platform’s bird logo from the building’s exterior. This measure aimed to ensure pedestrians’ safety in case any part of the sign or other objects posed a hazard.

The installation of the “X” sign is a consequence of Elon Musk’s recent efforts to rebrand the social media platform as X, a move he announced earlier this month. As authorities continue their investigation into the unauthorized sign, people remain keenly interested in the fate of the loan and the future of the building.

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