The Top 10 World’s Most Popular Beauty Products of 2023

In a world filled with countless beauty products, it can be overwhelming to determine which ones are truly the most popular.
Topping the list is the Velvet Teddy lipstick from MAC Cosmetics. This iconic lipstick has remained a staple in the beauty industry for years and continues to reign supreme as the most popular beauty product in 46 countries. Its universal appeal makes it a go-to choice for women around the world, with the United Kingdom, China, and the United States showing a particularly strong love for this versatile lipstick. In fact, MAC Cosmetics appears three times in the top 10, further cementing its status as a beloved brand.

Notably, France showcases its unique beauty preferences with the They’re Real Lengthening mascara by Benefit taking the crown as the most popular beauty product in the country. In a nation where the gaze is of utmost importance, mascara plays a vital role in enhancing one’s eyes. The Benefit mascara also secured second place in the global ranking, being the favorite in 21 countries. Following closely behind is the Dipbrow eyebrow product by Anastasia Beverly Hills, which reigns supreme in 20 countries, highlighting the importance of well-defined eyebrows in today’s beauty standards.

Let’s take a closer look at the top 10 beauty products of 2023:

1. The Velvet Teddy lipstick from MAC Cosmetics:

This timeless lipstick continues to win hearts worldwide and is expected to remain a favorite in 2021 as well. Its versatility and quality make it a must-have for any makeup collection.

2. The They’re Real Lengthening mascara by Benefit:

With its perfect brush and promise of long, black lashes, this mascara has captured the attention of beauty enthusiasts globally. Its popularity at Benefit and Sephora stores highlights its widespread appeal.

3. The Dipbrow Pomade by Anastasia Beverly Hills:

Created by brow expert Anastasia Soare, this product is a game-changer for achieving well-defined, long-lasting eyebrows. Its presence in the top 3 underscores the importance of brows in today’s beauty trends.

4. The Loose Setting Powder by Laura Mercier:

Mattifying and accessible, this setting powder is a favorite in nine countries. Its ability to keep makeup in place makes it an essential product for many.


5. The Cork lip liner by MAC Cosmetics:

MAC’s dominance in the beauty industry is further solidified by the popularity of its lip liners. The Cork shade promises glamorous and luscious lips.

6. The Hyper Precise All Day Liner by Maybelline:

With its delicate and precise tip, this eyeliner is perfect for achieving both classic cat-eye and modern foxy eyes looks. Its affordability makes it a go-to choice for many.

7. The Double Wear Foundation by Estée Lauder:

This foundation is a must-have for those seeking blemish-free, natural-looking skin. Its popularity speaks to its ability to deliver flawless results.


8. The Naked 3 eyeshadow palette by Urban Decay:

Composed of chic and versatile shades, this eyeshadow palette from Urban Decay is a go-to choice for all eyeshadow looks, whether you prefer matt or glitter colors.

9. The Mineralize Skinfinish Highlighter by MAC Cosmetics:

This powder is the perfect product for achieving perfectly highlighted cheekbones and a glow that lasts all day and night.

10. The Lip Injection Gloss by Too Faced:

This lip gloss is an Algerian favorite, offering temporary plumper lips. Its popularity highlights the desire for fuller lips in today’s beauty trends.

The results of Lookfantastic’s study shed light on the top 10 beauty products that have captured the attention and hearts of people worldwide. Whether it’s the timeless Velvet Teddy lipstick from MAC Cosmetics or the innovative Dipbrow pomade by Anastasia Beverly Hills, these products have proven their popularity and ability to enhance our natural beauty. So if you’re looking to update your beauty arsenal, you may want to consider trying out some of these beloved favorites.

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