YouTube is introducing a new rule that will require those who run fan accounts to make it clear in their channel name or handle that they are not affiliated with the original artist, creator, or brand. The rule will come into effect from August 21, 2023.
This new rule is designed to help YouTube better distinguish between fan accounts and impersonators. It will also make it easier for viewers to identify fan accounts and avoid being misled.
In the past, there have been cases of impersonators creating channels that look like they are affiliated with popular artists or creators. These channels can then mislead viewers into thinking that they are watching the real thing, which can damage the creator’s reputation and bottom line.
The new rule will require fan accounts to make it clear in their channel name or handle that they are not affiliated with the original creator. This could include adding a “fan account” to the channel name or using a different handle that clearly indicates that the account is not official.
Channels that do not comply with the new rule will be subject to removal. YouTube will also provide guidance to help creators and viewers understand the new rule.
This is a welcome move from YouTube, and it is a step in the right direction to protect creators and viewers from impersonation. We look forward to seeing how the new rule is implemented and enforced.
What to expect:
- Channels that do not comply with the new rule will be subject to removal.
- YouTube will provide guidance to help creators and viewers understand the new rule.
- The company will continue to monitor the situation and take action as needed.
We will keep you updated on the latest developments with this new rule. In the meantime, please be sure to check the channel names and handles of fan accounts before you subscribe or interact with them.